Introducing On Your Way - the Complete Young Adult Marketing Solution for Credit Unions

If your credit union struggles to attract and retain young adult members, you're not alone. That's why the On Your Way program was created; to help credit unions like yours recruit more members between the ages of 18 and 30, as well as increase the number of products and services used by these members.

Chances are, you've made a few efforts in the past to reach out to this elusive group. What you probably discovered is that it's a daunting task and up to now an expensive proposition. That's about to change.

It’s Your Program, Not Ours

Everything about the program is designed with you in mind. For example, there's a good chance that your credit union doesn't have a huge budget set aside strictly for young adult marketing. That's why we made the program affordable for credit unions of all sizes, including yours. In fact, in most cases On Your Way will pay for itself right away; not only will the program generate revenue for the credit union through additional loans and services, but we'll also provide you with some innovative ways to save money on communicating with your young adult members.

Further, we understand that nothing is more precious to you than time. That's why we made On Your Way easy to implement and maintain. Our staff develops all professional-quality content for both print and online components of the program. In short, we take care of the vast majority of work associated with On Your Way, leaving you free to attend to other matters.

In addition, we realize that no young adult marketing program can succeed without getting lots of input and material from young adults themselves. That's why we recruit and pay for website content developed by young adults as an integral part of On Your Way. We also conduct focus group sessions on a monthly basis to ensure that program content is on target in reaching this demographic.

Finally, we know that anything you offer to your members has to fit in with your existing brand. That's why we made branding elements for On Your Way extremely flexible. In fact, you can pick the colors for most elements of the program, both online and in print. In addition, there are multiple layouts available for the website, which means your logo will fit right in, no matter what its size and shape. Last, but not least, there are many areas that can be customized to suit your needs for both print and web-based components. As a result, the On Your Way program will look and feel like your very own.

Coming October 2008

If you've been looking for an affordable, effective solution to your young adult marketing needs, the wait is almost over. Beginning in October, the On Your Way program will be available to help you attract and retain more young adult members as well as increase product use per member in this demographic. In the meantime, click on the Contact Us tab at the top of the screen to be notified when the program is up and running.

See you in October!

The On Your Way Team