“GREAT website…there is a wealth of really great information at your fingertips. Awesome!!”

"By the way - GREAT website! Not only is there awesome prizing, there is a wealth of really great information available at your fingertips. Awesome!!"
Brad B, member of Innovation CU (Saskatchewan) who submitted this comment via a feedback form on the credit union's On Your Way website

“I think what you are doing is amazing!”

"I, myself, am a Gen-Y member, and I love the maturity of the On Your Way site. It looks like an adult site, which is what young adults want. I also like the customizing ability of it. I think what you are doing is amazing!"
Erika Bault, Financial Education Coordinator, Crane FCU (Odon, IN)

“I LOVE your site!”

Melissa Hacker, Vice President of Operations, Safe Harbor Credit Union (Ludington, MI)

Attend a Webinar and Save on Start-Up Costs

Attend a free, personalized On Your Way Info Session, and we’ll give you a discount code to save on start-up expenses for On Your Way. This informative session will provide you with a behind-the-scenes look at how the program works and give you inside information on how to make the most of your On Your Way program. Register today!

Affinity Plus FCU Chooses On Your Way for Gen-Y Outreach

12/29/2009 - We are excited to welcome Affinity Plus FCU ($1.4 Billion in assets / St. Paul, MN) to the program. Thanks for choosing On Your Way!

Metropolitan District Employees CU Chooses On Your Way

12/10/2009 - We are happy to report that Metropolitan District Employees CU ($19M in assets / Hartford, CT) has enrolled in the program. Welcome to On Your Way. We appreciate your business!

TBA Marketing Welcomes Great Lakes CU to On Your Way

11/18/2009 - We are excited to announce that Great Lakes Credit Union ($545M in assets / North Chicago, IL) is the newest member of the On Your Way program. Thank you for your business. We look forward to working with you!

Government Printing Office FCU Joins On Your Way Program

11/16/2009 - Engraving and Printing FCU ($30M in assets / Washington, DC) has chosen the On Your Way program to assist them in reaching out to Generation-Y. Welcome to On Your Way!

Welcome, Engraving and Printing FCU!

11/10/2009 - We are pleased to welcome Engraving and Printing FCU ($51M in assets / Washington, DC) to On Your Way. Thanks for choosing us. It's a pleasure to be working with you!

Department of Labor FCU Enrolls in On Your Way Program

11/5/2009 - It's our pleasure to welcome Department of Labor FCU ($57M in assets / Washington, DC) to the On Your family. Thanks for choosing On Your Way! We look forward to working with you!

Our Credit Union Joins On Your Way to Help Young Adult Members

11/2/2009 - Our Community Federal Credit Union ($206M in assets / Shelton, WA) has chosen the On Your Way program to help them reach out more effectively to their Gen-Y members. Thanks for choosing us! We're happy to be working with you!

Generations Credit Union Chooses On Your Way for Gen-Y Outreach

10/17/2009 - We're happy to announce that Generations Credit Union ($27M in assets / Olympia, WA) has enrolled in the On Your Way program to help young adult members learn to manage their financial affairs successfully. Welcome to On Your Way! We look forward to working with you!

Innovation Credit Union Becomes First International Client of On Your Way

10/16/2009 - TBA Marketing is proud to welcome Innovation Credit Union ($1.8 Billion in assets / Swift Current and North Battleford regions, SK) as the first Canadian client of the On Your Way program. Thanks for choosing On Your Way. We're excited to be working with you!

On Your Way Welcomes Crane Federal Credit Union

9/22/2009 - We are happy to announce that Crane Federal Union ($278M in assets / Odon, IN) has chosen On Your Way for their Gen-Y marketing needs. Welcome to the program! We're excited to be working with you!"

Texas Associations of Professionals FCU Chooses On Your Way

9/21/2009 - It's our pleasure to announce that Texas Associations of Professionals FCU ($23M in assets / San Antonio, TX) has enrolled in the On Your Way program. Welcome to On Your Way! We're proud to be working with you!

Welcome, Meadows Credit Union, to On Your Way

9/21/2009 - We are happy to report that Meadows Credit Union ($111M in assets / Arlington Heights, IL) has joined the ever-growing family of On Your Way clients. Welcome to the program! Thanks for choosing On Your Way!

USC Credit Union Becomes 25th On Your Way Client

9/15/2009 - We are proud to announce that USC Credit Union ($316M in assets / Los Angeles, CA) has enrolled as the 25th client in the On Your Way program. Thank you for your business! We look forward to working with you!

Snocope Federal Credit Union Joins the On Your Way Family

8/20/2009 - We are pleased to announce that Snocope Federal Credit Union ($38M in assets / Everett, WA) has chosen On Your Way to help them reach out more effectively to their young adult members. Thanks for choosing us! It's a pleasure to be working with you!

On Your Way Chosen by Hawaii Central Credit Union for Gen-Y Marketing

8/12/2009 - We are happy to report that Hawaii Credit Union ($120M in assets / Honolulu, HI) has selected On Your Way as their partner in Gen-Y marketing. Welcome to the program! We're excited to be working with you!

Welcome, Destinations Credit Union, to On Your Way!

8/7/2009 - We're happy to announce that Destinations Credit Union is the newest member of the On Your Way family of credit unions. Welcome to the program! We look forward to working with you!

Valero Credit Union Enrolls in On Your Way Program

7/31/2009 - It's our pleasure to welcome Valero Credit Union ($161M in assets / San Antonio, TX) to the On Your Way program. We look forward to working with you. Thanks for choosing On Your Way!

On Your Way Tabbed by University FCU for Gen-Y Marketing

7/28/2009 - TBA Marketing is proud to welcome University Federal Credit Union ($538M in assets / Salt Lake City, UT) to the program. Thanks for choosing On Your Way! We appreciate your business!

TBA Marketing Welcomes Hawthorne Credit Union to On Your Way

7/28/2009 - We are excited to announce that Hawthorne Credit Union ($149M in assets / Naperville, IL) has joined the expanding family of credit unions enrolled in the On Your Way program. Thanks for choosing us! We look forward to working with you!

Welcome, Northwest FCU, to the On Your Way Family!

7/21/2009 - It's our pleasure to welcome Northwest Federal Credit Union ($1.7 Billion in assets / Herndon, VA) to the growing community of On Your Way clients. Welcome to the program! We appreciate your business!

On Your Way Makes the Grade with A+ Federal Credit Union

7/20/2009 - A+ Federal Credit Union ($687M in assets / Austin, TX) has chosen the On Your Way program to help them reach out more effectively to their Gen-Y members. Thanks for choosing us! We're happy to be working with you!

Utah Central Credit Union is the Newest On Your Way Client

7/14/2009 - We are proud to announce that Utah Central Credit Union ($185M in assets / Salt Lake City, UT) has enrolled in the On Your Way program. Welcome to the family! We appreciate your business!

“I really like the On Your Way website. It’s very clean and inviting.”

"I really like the On Your Way website. It's very clean and inviting."
Valerie Skinner, Assistant Vice President of Marketing, Meadows Credit Union (Arlington Heights, IL)

Freestone Credit Union Chooses On Your Way for Gen-Y Marketing Needs

7/2/2009 - We're excited to welcome Freestone Credit Union ($32M in assets / Teague, TX) to the On Your Way family. We look forward to working with you!

“We think it’s a phenomenal program, and the flexibility of branding is huge.”

Eric Richards, Marketing Director, Utah Central Credit Union (Salt Lake City, UT)

“I think it will really complete the package of products and services we offer Gen-Y.”

"Looks terrific. I think it will really complete the package of products and services we offer Gen-Y. I love that it's affordable. Thank you so much!"
Sandy Manisco, Marketing Manager, Hawthorne Federal Credit Union (Naperville, IL)

“We were so excited to receive your postcard in the mail.”

“I’m a member of Generation-Y myself and so is my assistant. We were so excited to receive your postcard in the mail, and even more excited when we saw everything that’s offered with On Your Way.”
Stephanie Leahy, Marketing Manager, CC Financial Federal Credit Union (Auburn Hills, MI)

TBA Marketing Welcomes MY Credit Union to On Your Way

6/3/2009 - It's our pleasure to welcome MY Credit Union ($32M in assets / Redwood City, CA) to the ever-expanding nationwide network of On Your Way clients. We appreciate your business and look forward to working with you!

Coast Central Credit Union Picks On Your Way for Gen-Y Marketing

5/29/2009 - TBA Marketing is proud to welcome Coast Central Credit Union ($783M in assets / Eureka, CA) to the On Your Way family. Thank you for choosing On Your Way. We're excited to be working with you!

New Partner: The Credit Union Foundation of Maryland and the District of Columbia

We are proud to welcome the Credit Union Foundation of Maryland and the District of Columbia to the On Your Way family. The Credit Union Foundation improves lives by working with credit unions in Maryland and the District of Columbia to support financial self-sufficiency and personal, affordable financial services. For more information, please visit http://www.cufound.org.

The Washington Credit Union Foundation

We are proud to have the Washington Credit Union Foundation as a Founding Partner in the On Your Way program. The philanthropic arm of the Washington Credit Union League, the 501 (c) 3 organization engages in activities designed to benefit credit unions and the communities they serve through funding of financial literacy projects; community outreach, public education and small credit union development grants; and development scholarships. WCUF also provides administration to Biz Kid$, a PBS financial education TV series and curriculum outreach program sponsored by America's Credit Unions. For more information, please visit the Foundation's website by clicking here.

Our Philosophy

On Your Way is brought to you by TBA Marketing LLC. We are committed to helping credit unions of all sizes reach out more effectively to their Generation-Y members. While marketing to young adults can often be an expensive proposition, our goal is to have credit unions on the program collectively share the significant expenses associated with marketing to Gen-Y in ways they prefer. Working together through the On Your Way program, credit unions can leverage their collective strength and offer young adults a high-quality financial education resource that also helps them discover all the ways their credit union can help them manage their financial lives.

“The program is so flexible, and it’s a great way to reach Gen-Y.”

"The program is doing very well. We're very pleased with the site. The implementation has been very easy. The program is so flexible, and it's a great way to reach Gen-Y."
Elizabeth Dodd, Senior Vice President of Marketing, CinFed Credit Union (Cincinnati, OH)

Please note that the above remarks appeared in an article featuring On Your Way in the May 6, 2009 edition of Credit Union Times.

Scott Credit Union Is the Newest Member of the On Your Way Family

5/20/2009 - We are happy to announce that Scott Credit Union ($556M in assets / Collinsville, IL) has enrolled in On Your Way. It is our pleasure to welcome you to the program. Thanks for choosing On Your Way!

Dow Great Western CU Chooses On Your Way for Help in Reaching Gen-Y

5/18/2009 - TBA Marketing LLC is pleased to welcome Dow Great Western Credit Union ($39M in assets / Antioch, CA) to the growing community of On Your Way clients. Thanks for choosing On Your Way. We're excited to be working with you!

“The best overall value for the money.”

“We looked around at other options for reaching out to Generation-Y, and in our estimation On Your Way is the best overall value for the money. Between the brand-matching capabilities of the site and all the different ways you can personalize both online and web components of the program, we felt that On Your Way was the best fit for us and what we’re trying to accomplish with our Gen-Y outreach efforts.”
Ginger Chouinard, Vice President of Marketing, First Financial Credit Union (Albuquerque, NM)

Welcome, Park Community FCU, to On Your Way!

5/15/2009 - We are proud to announce that Park Community FCU ($417M in assets / Louisville, KY) has subscribed to the On Your Way program to help them reach out more effectively to their Gen-Y members. Thanks for choosing us, and welcome to the On Your Way family of credit unions!

“It fits right in with everything we want to do.”

“We are using the On Your Way site as our primary website for our campus branch, located onsite at the University of California, Berkeley. It fits right in with everything we want to do to educate our Gen-Y members on financial issues as well as make them aware of everything we have to offer them at the credit union.”
Gary Bell, President/CEO, Cooperative Center Federal Credit Union (Berkeley, CA)

St. Pius X Church Federal Credit Union Joins the On Your Way Family

4/30/2009 - We are thrilled to welcome St. Pius X Church FCU ($40M in assets / Rochester, NY) to the program. Thank you for choosing On Your Way to meet your Gen-Y marketing needs. We look forward to working with you!

A Credit-Union-Only Marketing Company

TBA Marketing LLC is a credit-union-only marketing firm based in Dallas, TX that specializes in helping its clients reach out more effectively to young adults. The company’s owners and employees have more than 40 years of combined experience in the credit union industry as well as more than 40 years of combined marketing experience, most of it in youth and young adult marketing.

On Your Way Featured in Credit Union Times

5/5/2009 - On Your Way has been featured in this article by the Credit Union Times. Check it out here.

Safe Harbor Credit Union Chooses On Your Way for Gen-Y Marketing Needs

4/30/2009 - It is our distinct pleasure to welcome Safe Harbor Credit Union ($24M in assets / Ludington, MI) to the program. Thank you for choosing On Your Way. We appreciate your business!

Trends and Statistics Feature Now Available in On Your Way Control Panel

4/29/2009 - We are excited to unveil a much-anticipated new feature of the On Your Way program: Trends & Statistics. Clients of the program will find this valuable new tool available in the Control Panel of your On Your Way program. Check it out today to get a real-time snapshot of how your On Your Way website is performing, and keep an eye out for more great features that are just around the corner!

The Gen-Y Recipe for Success: Technology Plus Financial Literacy

4/22/2009 - The Credit Union Times recently published a nice article about how to succeed in reaching out to Generation-Y using a combination of technology and financial education. Check it out here.

“On Your Way is a great way to help members of Generation-Y.”

“A big part of our mission at the Washington Credit Union Foundation is to help credit unions find solutions that enhance the financial literacy of their members. On Your Way is a great way to help members of Generation-Y with the unique challenges they face in learning to take control of their financial affairs. We are proud to be Founding Partners in the On Your Way program.”
RoxAnne Kruger, SVP, Member and Business Development, Washington Credit Union League

TBA Marketing Welcomes First American Credit Union to On Your Way

3/31/2009 - We are excited to announce that First American Credit Union ($165M in assets / Beloit, WI) has enrolled in the program. Thank you for choosing On Your Way for your Gen-Y marketing needs. Welcome to the family!

On Your Way Chosen by First Financial Credit Union for Gen-Y Marketing

3/31/2009 - We are happy to report that First Financial Credit Union ($351M in assets / Albuquerque, NM) has selected On Your Way as their partner in Gen-Y marketing. Welcome to the program! It's a pleasure to be working with you!

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