“GREAT website…there is a wealth of really great information at your fingertips. Awesome!!”
"By the way - GREAT website! Not only is there awesome prizing, there is a wealth of really great information available at your fingertips. Awesome!!"
Brad B, member of Innovation CU (Saskatchewan) who submitted this comment via a feedback form on the credit union's On Your Way website
“I think what you are doing is amazing!”
"I, myself, am a Gen-Y member, and I love the maturity of the On Your Way site. It looks like an adult site, which is what young adults want. I also like the customizing ability of it. I think what you are doing is amazing!"
Erika Bault, Financial Education Coordinator, Crane FCU (Odon, IN)
“I LOVE your site!”
Melissa Hacker, Vice President of Operations, Safe Harbor Credit Union (Ludington, MI)
Learn How to Save on Subscription Costs
Sorry, there are no specials at this time. To learn how you can save on subscription costs for On Your Way, please register for an On Your Way Personal Tour. We look forward to meeting you!
Minnequa Works Credit Union Joins the On Your Way Family
4/12/2010 - We are pleased to announce that Minnequa Works Credit Union ($156M in assets / Pueblo, CO) has chosen On Your Way to help them reach out more effectively to their young adult members. Thanks for choosing us! It's a pleasure to be working with you!
NARFE Premier FCU Chooses On Your Way for Young Adult Outreach
3/15/2010 - We're happy to announce that NARFE Premier FCU ($136M in assets / Alexandria, VA) has enrolled in the On Your Way program to help young adult members learn to manage their financial affairs successfully. Welcome to On Your Way. We look forward to working with you!
ACMG Federal Credit Union Enrolls in On Your Way
2/16/2010 - It's our pleasure to welcome ACMG Federal Credit Union ($46M in assets / Solvay, NY) to the On Your Way program. We look forward to working with you. Thanks for choosing On Your Way!
On Your Way Welcomes Icon Federal Credit Union
1/20/2010 - We are happy to announce that Icon Federal Union ($135M in assets / Boise, ID) has chosen On Your Way for their Gen-Y marketing needs. Welcome to the program! We're excited to be working with you!
Affinity Plus FCU Chooses On Your Way for Gen-Y Outreach
12/29/2009 - We are excited to welcome Affinity Plus FCU ($1.4 Billion in assets / St. Paul, MN) to the program. Thanks for choosing On Your Way!
Metropolitan District Employees CU Chooses On Your Way
12/10/2009 - We are happy to report that Metropolitan District Employees CU ($19M in assets / Hartford, CT) has enrolled in the program. Welcome to On Your Way. We appreciate your business!
TBA Marketing Welcomes Great Lakes CU to On Your Way
11/18/2009 - We are excited to announce that Great Lakes Credit Union ($545M in assets / North Chicago, IL) is the newest member of the On Your Way program. Thank you for your business. We look forward to working with you!
Government Printing Office FCU Joins On Your Way Program
11/16/2009 - Engraving and Printing FCU ($30M in assets / Washington, DC) has chosen the On Your Way program to assist them in reaching out to Generation-Y. Welcome to On Your Way!
Welcome, Engraving and Printing FCU!
11/10/2009 - We are pleased to welcome Engraving and Printing FCU ($51M in assets / Washington, DC) to On Your Way. Thanks for choosing us. It's a pleasure to be working with you!
Department of Labor FCU Enrolls in On Your Way Program
11/5/2009 - It's our pleasure to welcome Department of Labor FCU ($57M in assets / Washington, DC) to the On Your family. Thanks for choosing On Your Way! We look forward to working with you!
Our Credit Union Joins On Your Way to Help Young Adult Members
11/2/2009 - Our Community Federal Credit Union ($206M in assets / Shelton, WA) has chosen the On Your Way program to help them reach out more effectively to their Gen-Y members. Thanks for choosing us! We're happy to be working with you!
Generations Credit Union Chooses On Your Way for Gen-Y Outreach
10/17/2009 - We're happy to announce that Generations Credit Union ($27M in assets / Olympia, WA) has enrolled in the On Your Way program to help young adult members learn to manage their financial affairs successfully. Welcome to On Your Way! We look forward to working with you!
Innovation Credit Union Becomes First Canadian On Your Way Client
10/16/2009 - TBA Marketing is proud to welcome Innovation Credit Union ($1.8 Billion in assets / Swift Current and North Battleford regions, SK) as the first international client of the On Your Way program. Thanks for choosing On Your Way. We're excited to be working with you!
“I really like the On Your Way website. It’s very clean and inviting.”
"I really like the On Your Way website. It's very clean and inviting."
Valerie Skinner, Assistant Vice President of Marketing, Meadows Credit Union (Arlington Heights, IL)
“We think it’s a phenomenal program, and the flexibility of branding is huge.”
Eric Richards, Marketing Director, Utah Central Credit Union (Salt Lake City, UT)
“I think it will really complete the package of products and services we offer Gen-Y.”
"Looks terrific. I think it will really complete the package of products and services we offer Gen-Y. I love that it's affordable. Thank you so much!"
Sandy Manisco, Marketing Manager, Hawthorne Federal Credit Union (Naperville, IL)
“We were so excited to receive your postcard in the mail.”
“I’m a member of Generation-Y myself and so is my assistant. We were so excited to receive your postcard in the mail, and even more excited when we saw everything that’s offered with On Your Way.”
Stephanie Leahy, Marketing Manager, CC Financial Federal Credit Union (Auburn Hills, MI)
New Partner: The Credit Union Foundation of Maryland and the District of Columbia
We are proud to welcome the Credit Union Foundation of Maryland and the District of Columbia to the On Your Way family. The Credit Union Foundation improves lives by working with credit unions in Maryland and the District of Columbia to support financial self-sufficiency and personal, affordable financial services. For more information, please visit http://www.cufound.org.
“The program is so flexible, and it’s a great way to reach Gen-Y.”
"The program is doing very well. We're very pleased with the site. The implementation has been very easy. The program is so flexible, and it's a great way to reach Gen-Y."
Elizabeth Dodd, Senior Vice President of Marketing, CinFed Credit Union (Cincinnati, OH)
Please note that the above remarks appeared in an article featuring On Your Way in the May 6, 2009 edition of Credit Union Times.
Our Philosophy
On Your Way is brought to you by TBA Marketing LLC. We are committed to helping credit unions of all sizes reach out more effectively to their Generation-Y members. While marketing to young adults can often be an expensive proposition, our goal is to have credit unions on the program collectively share the significant expenses associated with marketing to Gen-Y in ways they prefer. Working together through the On Your Way program, credit unions can leverage their collective strength and offer young adults a high-quality financial education resource that also helps them discover all the ways their credit union can help them manage their financial lives.
The Washington Credit Union Foundation
We are proud to have the Washington Credit Union Foundation as a Founding Partner in the On Your Way program. The philanthropic arm of the Washington Credit Union League, the 501 (c) 3 organization engages in activities designed to benefit credit unions and the communities they serve through funding of financial literacy projects; community outreach, public education and small credit union development grants; and development scholarships. WCUF also provides administration to Biz Kid$, a PBS financial education TV series and curriculum outreach program sponsored by America's Credit Unions. For more information, please visit the Foundation's website by clicking here.
“The best overall value for the money.”
“We looked around at other options for reaching out to Generation-Y, and in our estimation On Your Way is the best overall value for the money. Between the brand-matching capabilities of the site and all the different ways you can personalize both online and web components of the program, we felt that On Your Way was the best fit for us and what we’re trying to accomplish with our Gen-Y outreach efforts.”
Ginger Chouinard, Vice President of Marketing, First Financial Credit Union (Albuquerque, NM)
“It fits right in with everything we want to do.”
“We are using the On Your Way site as our primary website for our campus branch, located onsite at the University of California, Berkeley. It fits right in with everything we want to do to educate our Gen-Y members on financial issues as well as make them aware of everything we have to offer them at the credit union.”
Gary Bell, President/CEO, Cooperative Center Federal Credit Union (Berkeley, CA)
A Credit-Union-Only Marketing Company
TBA Marketing LLC is a credit-union-only marketing firm based in Dallas, TX that specializes in helping its clients reach out more effectively to young adults. The company’s owners and employees have more than 40 years of combined experience in the credit union industry as well as more than 40 years of combined marketing experience, most of it in youth and young adult marketing.
“On Your Way is a great way to help young adults with the unique challenges they face…”
“A big part of our mission at the Washington Credit Union Foundation is to help credit unions find solutions that enhance the financial literacy of their members. On Your Way is a great way to help young adults with the unique challenges they face in learning to take control of their financial affairs. We are proud to be Founding Partners in the On Your Way program.”
RoxAnne Kruger, SVP, Member and Business Development, Washington Credit Union League
Want to learn even more about On Your Way? Register for a Personal Tour! In less than 45 minutes, you'll get the inside scoop about the program, including the affordable new Exclusivity Option.
