A Cooperative Effort

Creating a comprehensive Gen-Y marketing program takes time and money that many credit unions simply don’t have to spare. That’s why we’ve taken a cooperative approach to On Your Way that allows your credit union to join with others across the country to share in the expense of marketing effectively to Generation-Y.

Financial Education…And So Much More

A major objective of On Your Way is to provide your Gen-Y members with relevant and timely information on financial topics of interest to them. However, whereas most Gen-Y outreach efforts are limited primarily to providing financial education, On Your Way goes a step beyond and allows you to share the solutions you have available to meet the financial needs of your members. Thus, as your members become better informed on monetary issues, they’ll also discover all the ways their credit union can help them meet the financial challenges they face.

The Credit Union Difference

Unfortunately, most members of Generation-Y have little to no understanding of what credit unions are or how they differ from banks. Joining the On Your Way program is an excellent way to ensure that your Gen-Y members will understand and appreciate what it means to be part of your credit union. Because we work exclusively for credit unions, we constantly promote the credit union difference.

Save Big by Subscribing Annually

On Your Way is a terrific value for the money. To find out exactly how affordable On Your Way can be, please check out the On Your Way Personal Tour. In this fast-paced presentation, you'll discover how the program came to be, its primary objectives, and why budget restrictions need not be a concern. Tour slots are limited, so please register early.

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