Educate

Featuring a well-rounded approach that allows your members to learn from the experiences of their peers as well as from traditional sources, On Your Way provides your credit union with a wide variety of tools to help your Gen-Y members learn to manage their financial affairs effectively.

It’s All Here

On Your Way provides you with everything you need to administer a successful young adult marketing program. We supply all financial education content for the website, promotional materials to help you spread the word about your On Your Way program, direct mail advertising campaigns to promote your loans and services to members, big-ticket incentive prizes to encourage your members to refer friends and peers to the credit union, as well as weekly tips on how to relate better to Gen-Y as both members and employees.

Your Program, Your Identity

On Your Way is designed to look and feel like something created specifically for your credit union. Not only do you get to choose the color scheme for the website so that it matches your credit union's brand colors exactly, but you can also pick from a wide variety of layout and navigation styles to ensure that your On Your Way site perfectly complements your main credit union website. 

A Cooperative Effort

Creating a comprehensive Gen-Y marketing program takes time and money that many credit unions simply don’t have to spare. That’s why we’ve taken a cooperative approach to On Your Way that allows your credit union to join with others across the country to share in the expense of marketing effectively to Generation-Y.

Put Your Name On It

We use sub-domains to ensure that your credit union name is always front and center with On Your Way. For example, Demonstration Credit Union’s On Your Way program could be found online at democu.onyourway.com.

Sound Financial Guidance

As your Gen-Y members begin their journey to financial independence, they’ll need plenty of helpful tips and advice from sources they trust. On Your Way will help you provide these members with a wide variety of financial education materials and information to assist them in this critical stage of their financial lives.

How Can On Your Way Help My Credit Union Recruit More Young Adult Members?

On Your Way has many components designed to encourage your existing young adult members to refer their friends and peers to the credit union, thus helping you grow this segment of your membership. In addition, we highly recommend sending special On Your Way direct mail campaigns to your entire membership base on a periodic basis. This is likely the quickest and most efficient way to grow your young adult membership since there are bound to be many members who have children, grandchildren, nieces and nephews, friends' children, etc., who are not yet members of the credit union but who are eligible for membership. You may also purchase new member recruitment campaigns to be mailed to young adults in zip codes you specify. For more information, please give us a call.

How Often is the On Your Way Site Updated?

We constantly seek and create new content for the site, so it is updated frequently. At a minimum, new content will be added weekly, but often updates will occur several times during the week. Our goal is to keep the content fresh and interesting, so we update content as often as possible

Where do You Get the Content for the Site?

We have a talented group of young adult staff members who supply much of our content. Additionally, we seek high-quality videos and feature articles from freelancers between the ages of 18-33. To encourage submissions, we pay for content published on the site and hold quarterly contests for submitted content. We also encourage On Your Way members to submit articles and videos for publication by awarding them extra chances to win prizes each week if their work is published on the site.

What Kind of Technical Knowledge do I Need to Create or Update my On Your Way Site?

None whatsoever. Set-up of your co-branded On Your Way website is done using a simple, step-by-step wizard that requires no technical expertise other than the ability to upload your logo. If you can attach a file to an email message, you have all the skills necessary to set up the program upon sign-up.

Why do You Recommend that we Stop Mailing Newsletters to our Young Adult Members?

Research has shown conclusively that young adults don't read lengthy printed materials. Discontinuing newsletters to your young adult members will go a long way towards paying for costs associated with the On Your Way program. You can then use your On Your Way website to convey any information to young adults that would normally have been placed in the newsletter.

Will I be able to Target Specific On Your Way Members?

Of course. You will be able to generate appealing, co-branded emails to send to any or all of your members. This opens the door to a myriad of cross-selling opportunities.

Does the Credit Union Have to Pay for the Prize if One of its Members Wins?

No, we pay all expenses associated with the prize drawings and referral awards.

Inspire

Your members have goals and aspirations for the future. Along the way, they'll need sound guidance as well as a wide variety of products and services from their credit union. Enroll today in On Your Way and let us help you show your Gen-Y members how to “get there” when it comes to achieving their financial hopes and dreams.

Reward

Your Gen-Y members will have plenty of reasons to be loyal to their credit union. That’s because we’ll give them extra chances to win valuable big-ticket prizes for using credit union products and services, for referring their friends and peers to the credit union, and for visiting your On Your Way website on a regular basis. And don’t worry, the prizes are on us!

Personalize Everything

On Your Way provides you with plenty of opportunities to make the program your own. For example, you can add as many links, news items, and special offers as you wish to your On Your Way website. You also get to pick the primary branding color and customize two text fields on the mailing side of the optional monthly direct mail advertising campaigns, and of course your full color logo will be prominently displayed on both web and print elements – all at no extra charge!

Right Products, Right Time

When your Gen-Y members are ready to take important steps like financing their first new car or buying their first home, your credit union will be perfectly positioned to assist them with the right products and services to meet their needs. That’s because On Your Way is built from the ground up to be a true marketing program that promotes all your loans and services and encourages members to turn to their credit union first whenever they have a financial need.

Not for Profit, Not for Charity, But for Service

Because On Your Way is only offered to credit unions, we'll do our best to make sure your members understand and appreciate the credit union difference.

Nothing Beats Word of Mouth

On Your Way provides attractive incentives to your members to share the good news about your credit union with their friends and peers. We’re continually working to help you build trust and loyalty with your next generation of members.

Enroll in Less Than 5 Minutes

If you have five minutes to spare, you have time to enroll in the On Your Way program. It's a very simple and easy process.

Set Up in Less Than 30 Minutes

Once you’ve enrolled, it only takes a few minutes to get the program ready to go. Simply upload your logo, choose your colors, fill in some basic contact information, and personalize your site with news items, special offers, and links back to your main credit union website. The entire process takes less than half an hour to complete, and you can maintain the program in less than 10 minutes a week.

Financial Education…And So Much More

A major objective of On Your Way is to provide your Gen-Y members with relevant and timely information on financial topics of interest to them. However, whereas most Gen-Y outreach efforts are limited primarily to providing financial education, On Your Way goes a step beyond and allows you to share the solutions you have available to meet the financial needs of your members. Thus, as your members become better informed on monetary issues, they’ll also discover all the ways their credit union can help them meet the financial challenges they face.

The Credit Union Difference

Unfortunately, most members of Generation-Y have little to no understanding of what credit unions are or how they differ from banks. Joining the On Your Way program is an excellent way to ensure that your Gen-Y members will understand and appreciate what it means to be part of your credit union. Because we work exclusively for credit unions, we constantly promote the credit union difference.

Save Big by Subscribing Annually

On Your Way is a terrific value for the money. To find out exactly how affordable On Your Way can be, please check out the On Your Way Personal Tour. In this fast-paced presentation, you'll discover how the program came to be, its primary objectives, and why budget restrictions need not be a concern. Tour slots are limited, so please register early.

Promotion Has Never Been Easier

To help you spread the word about your new On Your Way program to members, we have a full line-up of lobby posters, statement inserts, flyers, and direct mail campaigns available in the On Your Way store, part of your On Your Way Control Panel website.

Help Is Just a Phone Call Away

We’re always available to help you make the most of your On Your Way program. Just give us a call toll-free at 1-866-890-6966 and let us know how we can assist you. We’ll be glad to help!

A Credit Union Only Marketing Company

On Your Way is brought to you by TBA Marketing LLC, a credit-union-only marketing firm based in Dallas, TX that specializes in helping its clients reach out more effectively to young adults. The company’s owners and employees have more than 40 years of combined experience in the credit union industry as well as more than 40 years of combined marketing experience, most of it in youth and young adult marketing. Staff members who contribute content to On Your Way are 19, 22, 29, and 33 years of age.

The On Your Way program is available exclusively to credit unions throughout the United States and Canada.

Our Philosophy

TBA is committed to helping credit unions of all sizes reach out more effectively to their Generation-Y members. While marketing to young adults can often be an expensive proposition, our goal is to have credit unions on the program collectively share the significant expenses associated with marketing to Gen-Y in ways they prefer. Working together through the On Your Way program, credit unions can leverage their collective strength and offer young adults a high-quality financial education resource that also helps them discover all the ways their credit union can help them manage their financial lives.

We believe strongly in the cooperative model that credit unions exemplify. It's built into the very fabric of On Your Way. For example, in the months to come we'll create an Advisory Group of credit union clients of various asset sizes to help us ensure that the program is delivering what our clients truly need and desire. This is just one of many examples of how we do our best to help our clients fulfill their young adult marketing objectives.

Thanks for stopping by the On Your Way, we hope to be working with you soon.

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